Are you actually ready to grow without a sales team?
PLG Diagnostics
Find the phase that's actually stuck, before you spend six months optimizing the wrong layer.
The Problem
PLG fails quietly. The conversion rate never moves and you keep A/B testing the wrong thing. Free users activate, sort of, but never do the thing that makes them pay. The free tier burns infrastructure and the upgrade rate is a number everyone has agreed not to talk about. Meanwhile, the plan still says "product-led growth" at the top.
The problem is usually sequencing. Teams over-invest in late-funnel phases (onboarding polish, in-app upsell flows, expansion playbooks) while the actual constraint is sitting in an earlier phase nobody's looked at cleanly. You optimize what's visible and ignore what's stuck.
What it does
Run a structured diagnostic across 8 sequential funnel phases, from acquisition signal through activation, habit formation, monetization, retention, expansion, and advocacy. ~190 items in total. The output is a phase-by-phase gap analysis with prioritized recommendations, a score for how well you fit across 14 PLG motion types, an audit of your current tool stack, and a flag for each of 13 PLG anti-patterns (the structural choices that look fine until they don't). You can pause and resume (it saves state so you don't have to start over if you put it down).
Free Version
A short readiness score. Are you fundamentally set up for PLG, or are there structural issues that would undermine it regardless of execution? Takes 10 minutes. Worth knowing before you spend 6 months optimizing the wrong layer.
Paid Version Adds
The full 190-item diagnostic across all 8 phases, the complete gap analysis and prioritized roadmap, all 14 motion-type scores, the tool stack audit, and the 13 anti-pattern flags.
Who it's for
Founders and product leaders evaluating or pressure-testing a PLG motion. GTM leaders who suspect the constraint is structural but can't see exactly where. Operators who've been running PLG for a year and wonder why the model isn't compounding the way it should.
Related Engagement
If the diagnostic surfaces a gap that needs more than a roadmap (you want someone to help you work the fix), that's GTM/PLG Audit for a structured assessment and prioritized plan, or GTM strategy for your next growth phase (Fractional GTM) if you need hands-on execution support.