Are you actually ready to grow without a sales team?
PLG Diagnostics
Find the phase that's actually stuck, before you spend six months optimizing the wrong layer.
The Problem
PLG fails quietly. The conversion rate never moves and you keep A/B testing the wrong thing. Free users activate, sort of, but never do the thing that makes them pay. The free tier burns infrastructure and the upgrade rate is a number everyone has agreed not to talk about. Meanwhile, the plan still says "product-led growth" at the top.
The problem is usually sequencing. Teams over-invest in late-funnel phases (onboarding polish, in-app upsell flows, expansion playbooks) while the actual constraint is sitting in an earlier phase nobody's looked at cleanly. You optimize what's visible and ignore what's stuck.
What it does
Answer a short set of focused questions about your motion (your product, stage, ICP, the aha moment, your activation metric, the free-tier model, what's instrumented, and the constraint you suspect). It scores your overall readiness, names the one phase that's actually binding you across the 8 sequential funnel phases (Foundation, Instrumentation, Acquisition, Activation, Engagement, Conversion, Expansion, Optimization), and recommends the PLG motion that fits, by name.
Free Version
A readiness score and band, the one phase that's actually binding you, and the primary motion that fits. Are you set up for PLG, or are there structural issues that would undermine it regardless of execution? Worth knowing before you spend six months optimizing the wrong layer.
Paid Version Adds
The deep diagnostic: all 8 phases scored, a primary and a secondary motion, and a prioritized roadmap of the five to seven fixes that unblock the most, sequenced so the earliest clears the most downstream value first.
Who it's for
Founders and product leaders evaluating or pressure-testing a PLG motion. GTM leaders who suspect the constraint is structural but can't see exactly where. Operators who've been running PLG for a year and wonder why the model isn't compounding the way it should.
Related Engagement
If the diagnostic surfaces a gap that needs more than a roadmap (you want someone to help you work the fix), that's Go-To-Market Results for a structured assessment and prioritized plan, or GTM strategy for your next growth phase (Results) if you need hands-on execution support.