The Sales Room · 4-Week Founder Sales Intensive · $10,000
Learn to Sell Your Own Product
You built something real, and now you're the one who has to sell it. The product works. People are interested. But you're on the call that has to turn interest into revenue, and nobody trained you for that part. The calls go fine, then go quiet. You can't tell if you're too pushy or not pushy enough. And every deal you fumble is revenue you can seebut can't reach.
I'm a native seller (it's the thing I've always done). And I've spent nearly thirty years building companies and coaching the founders who do it well. No generic playbook. We work your actual deals, with your actual buyers, until selling feels like you, not someone you're pretending to be.
The plan: four weeks, one client at a time (that's the point).
| Week | What happens | You leave with |
|---|---|---|
| 1 · Diagnosis | You walk me through your pipeline and your last 3 wins and losses. I tell you what I see, honest and specific. | Written Sales Diagnosis |
| 2 · System Design | We build your sales process: qualification, discovery, the proposal moment, the money conversation, follow-up. | Your Sales Playbook |
| 3 · Live Work | I come into your world: silent on a live call, reviewing a recording, or running a role-play on the deal you're prepping. | Deal Brief + next steps on your top opportunity |
| 4 · Lock It In | What changed, what needs reinforcing, what you run after I'm gone. | 90-Day Sales Rhythm |
What you bring
Your real pipeline, honesty about what's actually happening, and 4 hours of live sessions + async review between them.
What you won't get
Ongoing Slack access, someone to run your outreach for you, or generic advice. Everything is specific to your deals. If you don't have a product in market yet, this isn't the one.
Graduation Condition
You're running intentional sales calls with fast deal cycles without needing to debrief them with me first.
The cost of staying stuck: every month you're "technically a founder, accidentally a salesperson," the deals you can see keep slipping. Pipelines don't fix themselves... they just go quiet.
Paid in full, or 50/50 (half upfront, half at Week 2). One client, full focus. Not a course.
Co-pilot option (The ThriveStack Model)
Some founders don't need coaching... they need someone in the room handling the conversation while they handle the technical credibility. Same structure, but Week 3 becomes active co-sell. DM to discuss add-on pricing.