GTM / PLG Audit · 1–2 Weeks · $7,500
Diagnose Your Go-to-Market
Your go-to-market is guesswork, and you can't see the whole picture from inside it. You have product-market fit. But the revenue motion is inconsistent, something isn't working, and every theory about why comes with an "it depends." Maybe you're prepping for a fundraise and the growth story doesn't hold up under scrutiny. Maybe you're weighing a PLG motion and don't actually know if you're ready. What you need is to know what's broken, so you fix the right thing.
I'm a systems thinker who reads what's actually there, across stages and sectors (0-to-1, 1-to-5, scale-up). This is a fixed-scope review that ends with a document you can act on Monday. No vague strategy decks. No "it depends." Actual recommendations, sequenced, with clear rationale.
The plan: one fixed-scope audit, two weeks.
One audit. One price. You get: full GTM audit, PLG readiness scorecard, gap analysis, sequenced priority action plan, full-funnel analysis (acquisition → activation → retention → expansion), ICP and positioning review, and execution sequencing.
What you bring
Access to revenue data, pipeline, team structure, and current GTM materials; a 60-minute interview with founders or revenue leadership; and honesty about what's actually happening versus the pitch version.
What you won't get
This is an assessment, not an implementation engagement. It doesn't include building the system, managing the transition, or ongoing advisory. You get the information and the sequenced plan; execution is yours. If you need hands-on help building it, that's Fractional GTM. We can discuss it from here.
Graduation Condition
You have the information to make the decision. Built in.
The cost of staying stuck: keep guessing, and you keep spending on the wrong fix. Inconsistent revenue doesn't diagnose itself. It just stays inconsistent until someone reads the whole system.