Fractional GTM Leader · Fixed-Duration · $20,000/mo · 3-mo min ($60,000)
Build the Revenue System, Then Hand It Off
You need the revenue layer built before you can hire the person to run it. You've got product-market fit, but the GTM is guesswork. Your revenue team and your marketing team are speaking different languages. Maybe you're about to fundraise and the growth story doesn't survive a hard look. You don't need a permanent executive attending standups forever. You need someone to build the system, prove it works, and leave you not dependent on them.
I come in, figure out why the revenue motion isn't working, tell you what to fix, and help you build it. Then I leave. Strategic layer only (the thinking, the diagnosis, the architecture, and the handoff). Not a permanent seat at the table. I've stood up revenue systems across stages and sectors, and the difference here is that the exit is planned from day one.
The plan: three phases, then I'm gone.
| Phase | What happens |
|---|---|
| 1 · Diagnosis | Full audit of the current revenue motion, GTM architecture, team structure, and competitive position. Written assessment of what's working, what isn't, and why. |
| 2 · Design | Build the system: sales process, revenue motion, PLG architecture, positioning, ICP definition. Everything your team needs to execute. |
| 3 · Install and Hand Off | Work alongside the team to install the system, coach leadership through the transition, deliver the handoff package. Then I exit. |
What you bring
Direct access to founders and revenue leadership (I work directly with decision-makers), honest access to the data (revenue, pipeline, team, what's actually happening), and a willingness to act on the findings.
What you won't get
This is a strategic engagement, not an operational seat. It doesn't include attending your weekly standups, managing your marketing team, or staying on past the defined scope. The engagement is scoped, the deliverables are named, and the exit is planned from day one. If you only need the assessment that tells you what to build, start with the GTM / PLG Audit.
Graduation Condition
The system is working without me in it.
The cost of staying stuck: keep running on guesswork GTM and you hire into a system that doesn't exist yet... an expensive way to find out the foundation was missing.
Invoiced monthly, fixed-duration. Same price regardless of company size. You leave with a written GTM Diagnosis, GTM System Design, a handoff package with implementation sequencing, leadership coaching through the engagement, and a system that works without me in it.
Just need the assessment first? Start with the GTM / PLG Audit →