About
I'm a native seller and a thirty-year builder. For me, the selling was never the hard part.
Most people who help founders sell learned it the hard way. I didn't. Selling is the thing that's always come most naturally to me (instinct, not training) across cars, beer, restaurants, delivery logistics, and a decade-plus of SaaS. That's exactly why I can teach it to the people who build brilliant things and freeze when it's time to sell them.
The Native Part
Selling was never something I learned. It's the thing I've always done.
I started selling cars on eBay and writing service tickets at a German auto shop, worked my way up to general manager, and opened new stores before I was thirty. Then guerrilla campaigns for Dolby, BMW, Mini, and MillerCoors. Then my own companies. The through-line isn't a degree or a framework I memorized. It's that I read a room, a deal, and a buyer the way some people read music. I make decisions fast, instinctively, and usually right. Readiness, it turns out, is a talent.
The one thing I'm genuinely bad at? Selling myself. The cobbler's kids have no shoes... which is part of why this page took me twenty years to write.
The Builder Part
I've built big and lost big. Both are the credential.
I bootstrapped a last-mile delivery empire (GrubGo and DelAssist) to 35+ markets across five U.S. time zones, Hawaii to Manhattan, with a team in the dozens and a thousand-plus restaurant accounts. DelAssist exited clean, acquired in 2015. GrubGo closed (hard) when the market shifted and we got defrauded, and I wound it down the way you're supposed to: to cause the least pain for the people who trusted us.
I'm a proud failpreneur. The successful exits taught me how to build; the lesson-laden collapses taught me what's actually load-bearing, and how to tell you the truth even when it costs me. You don't want a coach who's only ever won.
The Track Record
What it looks like when the instinct meets the work.
Dolby
Their first consumer campaign since 1955. $500K in; $18M in recaptured contracts out. A 36× return.
Mapbox
Built the government sales division from scratch and closed $1,000,000 in six months (on under $20,000 of spend) by parking a pop-up HQ across from the industry's biggest conference. Why buy a booth when you can buy a building?
Auth0 → Okta
Ten straight quarters at 100% of an ever-growing number. Cut nonprofit time-to-value from 22 days to 2 (a method Okta, Atlassian, monday.com, and New Relic adopted).
Across the career
$100M+ in revenue generated, for everyone from beer brands and BMW to developer tools and federal agencies.
Senior leaders who've worked with me put it less politely. An "agent of chaos," a "Renaissance GTM leader who can monetize an idea out of thin air," an "undercover genius."
How I Work
High return, near-zero spend. Then I hand you the keys.
My signature is what I call Bespoke Guerrilla: using your community, your creativity, and the access you already have to build outsized results without an outsized budget. I do the work of five for the price of two. And I work as a coach and teacher first, because that's what makes the result stick after I'm gone.
My work uniform is a thinking cap, rolled-up sleeves, and a coach's whistle.
I don't chase growth. I engineer it. And I don't guarantee results. Anyone who guarantees results is selling snake oil.
What I'm Building Now
Currently: a venture studio and two books.
I'm building CHAOSAiGENT, a venture studio with six products in launch, and writing two books: RADAR, on professional positioning, and Weaponized Prospecting, on go-to-market and sales. A lot of what's on this site (the tools, the courses, the thinking) comes straight out of that work.
The unvarnished version lives at github.com/CHAOSAiGENT.
The Structure
My job is to work myself out of yours.
Every engagement has a fixed price, a fixed timeline, and a named finish line. You know what you're buying and what "done" looks like before we start. No drift, no surprise invoices, no engagement that quietly never ends.
The people who refer me most are the ones I've already finished with, because they got what they came for and left stronger.
The Front Door
Book a single working session ($500).
Bring whatever's most live. We'll figure out what you actually need, and if it's something I do, we'll structure it. If it's not, I'll tell you that too.