The Field Lab · Operator-Made Product Content · Proof $3,500 · Series $5,000/mo · Launch $6,000
Product Content From an Operator Who Uses It
Your product needs credibility with technical buyers, and a polished spokesperson won't earn it. The people you're trying to reach (founders, operators, technical buyers) can smell a scripted endorsement from across the room. They trust a peer who has actually run the systems your tool replaces or improves, used it in a real workflow, and gives an honest verdict. That's the difference between a click and a conversion.
I'm a serial founder and revenue operator who understands what your product does, why it matters, and who actually needs it. I install it, use it in a real environment, and communicate the result to the buyers who make decisions, as a peer, not a spokesperson. Every review is honest. If the product works, I show why.
The plan: three packages, pick the scope that fits.
| Package | Timeline | What you get |
|---|---|---|
| The Proof | 10 business days from brief | 1 long-form demo video (8–15 min): real install, real workflow, real verdict · 1 short-form cut (60–90 sec) · written summary (blog, landing page, or email) |
| The Series | Ongoing, monthly · 3-month min | 2 long-form demo/tutorial videos per month · 4 short-form cuts per month · written summaries · 1 “real operator verdict” post (my voice, my audience) |
| The Launch Asset | 15 business days from brief | Flagship launch video (10–20 min) with narrative arc · 3 platform-optimized short-form cuts · LinkedIn launch post (my voice, your product) · landing-page anchor video script + recording |
The co-host option.
Some technical founders are competent on camera. They just need a co-host to ask the questions the audience is thinking and keep the demo from turning into a feature walkthrough. Your product, your expertise, my structure and audience instincts.
What you bring
Product access (the full, working version, not a demo sandbox), a 30-min brief call per asset or per month, an approved use case or launch context, and a willingness to let the review be honest.
What you won't get
Scripted endorsements, polished corporate video production, or content that talks about features instead of outcomes. This is operator content, not influencer content (real workflows, real environments, real verdicts). Consumer products and tools I haven't used in a real workflow aren't a fit.
Graduation Condition
The content is live, the audience has responded, and the product has the asset it needed.
The cost of staying stuck: without credibility with technical buyers, your best feature reads as just another claim, and skeptics stay skeptical.
The Series is a 3-month minimum · Co-Host add-on per session, DM to discuss. Every finished asset ships in the agreed formats, with written summaries, distributed through my audience (LinkedIn: 11,000+ followers, primarily founders, operators, and B2B buyers; TikTok: @peter-led-growth; channels: Let's GTM, Pitchslap, Late Night Click).