Catches the acronyms that sound rigorous but never change a decision.
Bullshit Linter
Paste a doc. Get back the acronyms doing ceremony work, and the questions that would actually change the decision.
The Problem
Every deck has them. TAM. LTV:CAC. NPS. OKR. MQL. PMF. You drop them in and the slide feels complete. The meeting moves on. The decision stays exactly where it was before the slide.
That's the tell: if removing the acronym wouldn't change what gets decided, it's doing ceremony work, not decision work. It's a way of sounding like you've done the thinking without having done the thinking. It's not dishonesty. It's a habit. And it's one of the fastest ways to lose a room of people who've seen the movie before.
What it does
Paste a deck, plan, or memo. It scans for the 50 most-abused acronyms, rates each one on a 1–5 scale for how much it's pulling its weight, and replaces each flag with the specific question that would actually change the decision. Not "instead of TAM, do better market sizing" (that's still ceremony). Instead, this: "What specific buyer segment can we reach this year, through which channel, at what price?" That's a question with an answer. Answers drive decisions.
Free, all of it
Paste any document and get the complete ranked list of flags, each with the question that would actually change the decision. No cap, nothing gated. It runs right in your browser.
Coming Later
A tier that learns which acronyms your team reaches for when the thinking gets fuzzy, so it can call the pattern, not just flag the instances. Not built yet.
Who it's for
Founders and operators preparing board decks, investment memos, strategic plans, and internal strategy docs. Also useful if you're on the receiving end of those docs and want to know fast which sections are doing real work.
Related Engagement
If your GTM plan or audit deck is full of acronyms that have stopped meaning anything, Go-To-Market Results is the structured diagnostic. The Bullshit Linter tells you what to fix, Go-To-Market Results tells you what's actually true.