Writing
Notes from the work.
No newsletter, no content calendar. When I've got something worth saying about selling, go-to-market, or what it actually takes to get a company through its next stage, I write it here. It's the same thinking I bring to client work, just out loud.
Selling, for people who build
- What technical founders get wrong about selling (and the craft nobody taught them)
- The discovery call isn't an interrogation. It's the work
Getting through the next stage
- Gloves, sleeves, thinking cap, whistle: the four kinds of help a company needs
- Is your go-to-market a system or a story?
How I actually work
- Why I price every engagement to end
- “I don't work in crab pots.”
Notes (shorter, less polished)
- A referral is a referral: why my bounty is flat
- “You qualify in, or we don't.”
Pieces are added as they're written. The pillars above are the map; titles go live as the work goes up.
Notify Me
No cadence, no sequences. Just a note when something new goes up.
Not a newsletter, just a heads-up on new posts.
If something here lands and you've got a live problem behind it, see the engagements → or book a session.