The Revenue Workroom
The parts of the method you can take without me.
Everything in here fell out of the paid work. A tool is a diagnostic I run on live companies. A course is a method I teach in the room. A worksheet is the file a client gets handed. Anybody can get a recipe, most people can't cook. This is for the ones who can, and for the ones who want to find out.
There are three ways to work with me. One is a call. One is an engagement I run to a fixed scope and an end date. This is the third, and the only one where I never show up: things you take and run yourself, at your pace, on your schedule.
If you built the thing yourself and put everything you had behind it, start here. Nothing in this room needs my calendar.
Peter on this page
(coming)
Tools
Run the diagnostics I run. Free where they cost me nothing to serve. The rest spend real money every time somebody hits go (live research, AI analysis on every submission), and those sit behind the Suite Pass along with every deep tier.
Diagnostics
Default Alive or Dead
FreeAn honest survivability verdict from your cash, burn, and growth.
Fully free. Nothing gated.
Run it free →Revelocity Assessment
Suite PassAn honest read on where your revenue motion is losing traction, and the next move.
The deep read: a sharper multi-paragraph diagnosis and 5 prioritized moves, not 1 or 2.
Run it →PLG Diagnostics
Suite PassShort readiness score. Are you actually set up for product-led growth?
The deep diagnostic: all 8 phases scored, a second motion, and a sequenced roadmap.
Run it →Courses
The method, taught. Self-paced, on your schedule, with an earned certificate at the end (not an attendance trophy).
Every course here is in the Suite Pass, same as the tools. One subscription, every paid tool, every deep tier, every course, every worksheet, one price.
~2 hours · Free / Paid TBD
Designing a PLG Program
For operators and GTM leads ready to let the product do the selling.
What a real PLG motion looks like, and how to tell if yours will hold.
Enroll →
~1.5 hours · Free / Paid TBD
Finding the Gaps in Your Sales Process
For founders and revenue leaders who know something's off but can't put a finger on it.
A structured way to see exactly where your deals are leaking, and what to do about it.
Enroll →
~1.5 hours · Free / Paid TBD
Prospecting 101
For founders and sellers building a pipeline from scratch or from habit.
How to get in front of the right people in a way that doesn't feel like a mass email.
Enroll →
~2 hours · Free / Paid TBD
GTM at Your Next Inflection Point
For founders and GTM leaders heading into a transition.
What changes in your go-to-market when the company changes, and how to get ahead of it.
Enroll →
~2 hours · Free / Paid TBD
Founder-Led Selling (the basics, done right)
For technical founders who have to sell and want to do it honestly.
Selling is a craft, not a personality. Here's how to learn it without losing yourself in the process.
Enroll →
Worksheets
The working files themselves: the scripts, scorecards, and rules that show up in paid engagements, stripped to what you can use today. No theory attached. These are the pages a client is looking at while we work.
The 20-Year ROI Script
A fill-in-the-blank objection-handler for the “how does this pay for itself” moment
See the worksheet →
The Feature Flag Rule
A one-page clarity test: one ideal customer, one product, one message
See the worksheet →
The Audience Question Worksheet
The one question that opens an honest diagnosis, plus a guide to rank who you sell to by how well they stick
See the worksheet →
The Suite Pass
Every paid tool, every deep tier, every course in the Revenue Workroom is in the Suite Pass. One price, all of it.
The free tools cost me nothing to run, so they are free, full stop, pass or no pass. The paid tools spend real money on every submission, and the courses are the method taught, not a utility metered by the visit. One subscription covers all of it: every paid tool, every deep tier, every course, every worksheet. No per-item arithmetic, no ladder to climb, nothing held back for a higher plan.
$11/mo during the founding window, which closes at the first 90 members or the first 90 days, whichever lands first. Standing price after that is $24/mo. The founding price holds for as long as your subscription runs unbroken. Cancel and it is gone... coming back later means the standing price. It stays with your account and does not transfer. Cancel whenever, from your account page.
Run every bit of this yourself and never book anything. That is the design working, not a customer I lost.
And when the file stops being the problem (when the thing you're stuck on is the decision, not the worksheet), there is one first call. The same one for everyone. No qualification questionnaire, just four lines about you and your objective so I arrive researched. You get the invoice after and you fill in the number, including zero.
Take it to a call →