Framework
The Feature Flag Rule
A one-page clarity test: one ideal customer, one product, one message
You built a platform that does two things for two audiences, and now you can't explain it simply. Your demo runs long because you're covering both use cases. Your homepage headline tries to speak to everyone and lands with no one. A confused buyer never buys, and you're losing them right when they were ready to say yes. The Feature Flag Rule is the one-page diagnostic that shows you exactly where to draw the line.
What's inside:
- The one-page test: three questions that reveal whether you're selling one product or accidentally selling two
- The feature-flag decision: what to split into a second product vs. what to leave in as a toggle
- The single-message rule: how to pick the one thing to lead with (and why everything else can wait)
- A worked example from a real business-software product with two legitimate audiences
- A blank template for mapping your own product to its message
Who it's for:Early-stage founders with a product that does more than one thing, especially if you've ever heard "so what exactly does it do?" more than twice in the same week.
Who it's not for:Teams with a single, well-defined customer and message who are tuning for conversion, not clarity. (If you already know who it's for and how to say it, you don't need this one yet.)
Format: PDF (a one-pager, designed to print and keep at your desk).
Price: TBD