Readiness
Certain you want it. Are you certain you're ready?
"Certain you want it, but not certain you're ready to pursue it? Let's do a readiness report. If you're not, we'll prescribe what's needed to get here. If you are, that creates certainty for me, enough so I'll credit it to what we do here."
One SKU. It attaches to any engagement, or it stands on its own. Deliberately simple: a set of interviews and analysis. Not a bespoke readiness variant for every offering, that is catalog bloat.
The whole deliverable
Do, or do not do, because.
That is the output. Not a solution, not an action plan. A verdict, with the reasoning behind it.
"Not yet, and here is what has to be true first" is a real outcome, not a hedge. Most of what gets called readiness work is really a form of discovery, but it is discovering reality, not qualifying your worth to work with me.
What gets checked
Six questions.
1
Right audience
Are you aimed at people who buy.
2
Right sales method
Does the motion match the market and the seller.
3
Right product
Does the thing keep the promise it makes.
4
Right method
Is the approach the one this problem actually takes.
5
Right team
Is there anyone to run it once it exists.
6
Right resources
Data, engineering commitment, budget, time. The ones nobody checks before promising a program.
Price and crediting
$1,000. A Do verdict credits it forward.
Readiness
$1,000A Do verdict credits the $1,000 toward whatever we do next. That is not a discount. A discount shaves a price to close a sale. This is me paying for certainty I received: a Do verdict de-risks my side of the engagement before it starts, and I am paying for that, not for your business.
It never sits in front of a Rapid Result. A Rapid Result is already the fast, cheap option. Gating it behind Readiness would double the entry price and defeat the point of that tier.
It is also the required level-set before restarting an elapsed engagement. That mechanic is published on /pricing, not repeated here.
Agency-commissioned
Agencies can commission a Readiness pass on behalf of a client at a reduced rate. That arrangement functions as a paid introduction, not a retail purchase, so the number is not published here. Bring it up on a call.
Certain you want it. Find out if you're ready.
One SKU, six questions, one verdict. Start with a call, or see where Readiness sits against everything else on the price list.
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