Script
The 20-Year ROI Script
A fill-in-the-blank script for the moment they go quiet and ask how it pays for itself
The conversation is going well... until they ask what it costs. You give a number, they go quiet, and you spend the next five minutes apologizing for it instead of closing. The problem isn't the price. It's that you left the buyer to do the math alone, in their head, in the wrong currency (time). Do it for them instead. Out loud, in money, while they watch. That is the whole script.
What's inside:
- The 7-step walkthrough: fill in your numbers, then do the math with the buyer, out loud
- The under-promise lever: promise a floor, never a ceiling (the move that kills buyer's remorse before it starts)
- The role-restoration reframe: why “hours back” falls flat with entrepreneurs, and what to say instead
- Two worked examples: a professional-services firm and a software founder
- A blank template to make your own
Who it's for:Founders, operators, and sellers whose product carries a recurring fee or a time-savings promise, and who keep freezing up the moment it's time to justify the number.
Who it's not for:Transactional, commodity sellers whose buyers already know the category and shop on price alone. This is built for a conversation, not a pitch deck. If the number is the only thing in the room, the script has nothing to work with.
Format: PDF + fillable Google Doc template, in your account the moment you buy.
Price: TBD