Use a podcast to interview and play to your ICP?
Guest Takeover
Let's have an Origin Episode. Your Credibility session.
Tons of episodes. Great guests. Perfect guests. Just not your best guest, you. You don't want to do a monologue, you need to be challenged, show your expertise, not only as to why you're a great SME host, but why people should work with you.
You built the show to bring people in, and it works... for them. Episode after episode the microphone points away from you. Your audience has met everyone in your field except the one person whose method they keep hearing about secondhand. You became a pedestal for other people's ideas, and nobody thought to mention it.
Peter on this page
(coming)
The Takeover
I come on as the guest and then I take the show. You are the subject. I interview you on your own method, in front of your own audience, in your own feed.
Said plainly: I help the host qualify themselves for their own show.
You have run qualification on every guest you ever booked. You checked whether they had a point of view, whether they could carry forty minutes, whether your audience would care. You have never once run it on yourself. That is the episode.
You keep the recording with full rights. My job is to ask what your audience has wanted to ask you for years, and to make sure you answer instead of deflecting to a guest story.
What Gets Asked
- 1. Who do you feel your audience is? Not the demographic sheet. The person you are picturing when you record.
- 2. What is the show built on? The method, the idea, the argument underneath two hundred episodes of other people talking.
- 3. What is it supposed to return? You built a lead engine. We look at whether it is wired to anything.
Answer those out loud, on your own feed, and you have positioning you can reuse everywhere else.
Two Situations
1. The Origin Episode, above. You run the show. You have never been the guest.
2. You want to do a show, but you don't feel comfortable doing it on your own. Some shows do not need their host interviewed. They need a curious party in the room. Somebody agnostic, not employed by anyone at the table, with no relationship to protect, asking what your audience is already thinking and nobody on the panel is willing to say. I sit in as a recurring guest across multiple episodes, at your table on purpose, repeatedly, as the person allowed to say the quiet part.
What It Costs
The Origin Episode is $350 per episode, and you keep the recording with full rights.
The recurring situation runs across multiple episodes by design, so that one gets a plan and a price we set together before anything starts. No published number, because the shape changes with the show.
Who This Is For
Hosts north of fifty episodes. Fifty proves two things at once. You commit, and somebody is listening. It also means you have a method you have never been the subject of, and a back catalogue where you are the least-covered person in it. You are overdue.
What Doesn't Happen
I don't pitch you inside your own show. Not in the middle, not in the outro, not as a soft mention on the way out. The episode is about you and your work, or it isn't worth recording.
I also don't send questions ahead for approval. A rehearsed answer sounds exactly like a rehearsed answer, and your audience has heard two hundred of them.
Send Me The Show
Send me the show and I'll come find you.
Both modes start the same way. In the method box, say which one you're inviting.