Results
You can see the whole thing before you buy it.
Most help is a black box. Open scope, an open clock, and an invoice you cannot predict until it lands on you. The trade everyone pretends is normal: you pay for access and hope a result falls out of it.
Mine is built like a product. The term, the scope, the deliverables, and the price are published on this page before we ever speak, and none of them move after. You are buying a defined result with a date on it, not a seat on my calendar. Results, not perpetual bills.
The five fixed things
Five things are fixed. All five, every time.
1. Fixed term. It starts, it runs, it ends on the day we said. Nothing rolls over, nothing quietly becomes a retainer. When it is done, it is done. Want more, buy more.
2. Fixed scope. What is in it is written down before you buy. What is out of it is written down too, which is the half most people leave off.
3. Fixed deliverables. Named artifacts you can open, read, and use, on your own. Not "clarity." Not "alignment." Every card below names its own, or names the one deliberate exception where the delivery is the room itself, not a document.
4. Fixed cost. One number, or one published rate, the same for everyone who buys it. I do not quote ranges. Where the number scales with outcome (a fixed percentage, never adjusted up or down), the rate itself is the fixed thing, published before you buy and never negotiated. A range is a consultant reserving the right to be right later.
5. Effective consulting. The other four are packaging if the work does not move revenue. Don't confuse effort with results. A tidy engagement that changed nothing is still a bill you should not have paid.
What is not on this page
A fixed price and a fixed clock do not make something a product.
You do know the difference already. A block of calls has a term and a cost and no deliverable at the end of it, which makes it access. Access to me is worth buying, and it is sold elsewhere on this site, at its own price, honestly. A tool or a course runs without a guide on purpose, which makes it yours to operate, and that is also sold elsewhere.
Neither one belongs in this category, because a category that holds everything means nothing. This one holds exactly one kind of thing: work that ends with a defined result you can point to. Most of the time that result is a named artifact in your hands. One engagement below is the deliberate, named exception (the delivery is the room itself, not a document), and it says so plainly on its own card. If an engagement cannot name what you receive, artifact or named exception, it does not belong here either, and it is not here.
Find your job
Eight jobs. Say the one that's actually yours, and start there.
This is the whole catalog, organized by what you're actually trying to get done, not by what a product is called. A few of these jobs are answered elsewhere on the site. That's named here too, so this stays the whole map.
Job 1
"I need to decide before I commit."
Pivotal forks, including deciding to become an entrepreneur, advisor, or consultant at all.
This is usually a Rapid Results question, a pivotal, one-shot decision, or it's where a Results Call starts.
Job 2
"Nobody wants what I made."
The product, the promise, the gap.
The Walkthrough
Does the product keep its promise.
Peter becomes a real user, in a real environment, and reports on the whole flywheel. No customer interviews here. If what's actually needed is customer evidence, that's Product Opportunity Results, not this.
① Understand it. Everything you need to understand whether your product keeps its promise.
② Models and methods. The models and methods to read your own flywheel from here on.
③ The routes not taken. The other routes: which motions are wrong for this product, which are wrong for right now, and what has to be true before they unlock.
Delivered as
- The flywheel report, all phases, plus the reporting itself.
- The metrics read: what's collected, and why.
- The delivery plan against the roadmap.
- The Landing (30/60/90 day check-ins).
Real account access, front-loaded (his demo and his own usage cluster early). $8,000.
Not sure you're ready to commit? Try Readiness first →Product Opportunity Results
Is the product right at all.
Deliberately outside the PLG flow, for the founder who is uncomfortable having these conversations himself.
Annie Ellegood, a Revelocity collective member, runs the interviews. She is the delivery on this one, not support.
① Understand it. Everything you need to understand whether the product is right: market, ICP, messaging, the promises you're making.
② Models and methods. The models and methods to keep asking, without needing him or Annie again. The interview method itself transfers.
③ The routes not taken. The other products you could be, and why they aren't taken, shouldn't be taken, or can't be taken yet. The adjacent markets and segments that don't work now versus the ones that open once something else is true.
Delivered as
- Copies of every call and interview.
- The synthesis across all of them.
- The Landing (30/60/90 day check-ins).
About a month, 6 to 10 customer or churned-customer interviews. $12,000.
Not sure you're ready to commit? Try Readiness first →The Field Lab
I become a real user of your product, in a real environment, and the content comes out of the usage rather than the other way around. Real install, real workflow, real verdict. If it breaks, that is part of the show.
The verdict is not for sale. A review that could never have come back negative transfers nothing, and your buyer already knows that. It is now a three-act arc, not a single review: the honest run, the engagement it earns, and a fresh run after.
Wrong for. Consumer products, and any team that needs the review to come back positive.
See The Field Lab →Job 3
"I don't know who my people are, or where."
Market, segments, the first door.
Go-To-Market Results
Know what you're selling and to whom, before you sell it.
Product positioning and planning, run as a collaborative intensive, not a document delivered at the end.
Annie Ellegood, a Revelocity collective member (one of Revelocity's earlier members, back when it was a revenue collective for productized consultant offerings), runs two of the messaging sessions.
① Understand it. Everything you need to understand your market and your position in it.
② Models and methods. The models and methods to see it through, reusable, so the next round doesn't need anyone else either.
③ The routes not taken. The other routes: the segments found and set aside, and the channels wrong for you now versus wrong for good versus unlocking once something else is true.
Delivered as
- The action plan, sequenced, with its own logic written out.
- The positioning statement, written out.
- A message house per priority segment (Annie's output).
- The first-door question per segment.
- The sales narrative as it should actually be said.
- The sequenced entry plan: which door first, and why.
- The cluster map: named venues, communities, orgs, funders. Not a channel list.
- The first 30 days, in order, with leading indicators.
- The Landing (30/60/90 day check-ins, inside the price).
Four weeks, 8 sessions, ~15.5hrs in room. $7,500.
Not sure you're ready to commit? Try Readiness first →Job 4
"I can't sell it the same way twice."
The motion, and who runs it.
Prospecting & Process Results
Fix where the motion breaks, and run it yourself.
For B2B, enterprise, or channel-partnership sales, founder-led or founder plus early team, a first sales hire or a first sales transition. Assumes the product is already where it needs to be.
① Understand it. Everything you need to understand why your motion breaks where it breaks.
② Models and methods. The models and methods to run it yourself, repeatably.
③ The routes not taken. The other motions: enterprise, channel, PLG, outbound, and why they aren't right now, aren't right for good, or unlock once something else is true.
Delivered as
- A Sales Diagnosis, written: where the motion breaks and why, including a named product flag if the product turns out to be the problem (which routes to Go-To-Market Results instead).
- A Sales Playbook, theirs, for their product and their buyer. A working document.
- A Deal Brief on the highest-priority opportunity, with next steps named.
- A 90-Day Sales Rhythm.
- A 90-Day QBR rhythm on top of it.
- The Landing (30/60/90 day check-ins, checking whether any of it is actually being run).
Four weeks, 8 sessions, ~15hrs. $8,500.
Not sure you're ready to commit? Try Readiness first →Job 5
"I get the meeting and lose the deal."
One room, one conversation, one deal.
Closing Results
You keep getting the meeting. Something happens in the room.
For people who keep getting meetings and cannot close. Not B2C, not PLG, not outbound. The deal scope is wide (new business, upgrade, expansion, renewal) but it is always a sold deal.
Peter does not do investor work. If the fit question is whether or from whom to raise, that is a diagnostic question, and it lives in Rapid Results' "Should You Raise?" Closing Results never touches that. It works sold deals only.
Two phases. Phase 1 is 4 sessions. Phase 2 is 4 weeks of ride-alongs on live calls, any title you want to give it, with debriefs between calls. No continuing account management, and this is not a fractional sales leader.
What happens: feedback on your existing materials, named gaps (language, ICP understanding, materials), steering on what's unnecessary, and a market, customer-type, or channel recommendation.
This one ships no written artifact. By design, the only one in the catalog that doesn't. The delivery is the room itself: the ride-alongs, the debriefs, the steering, live.
On the price: $5,000 base plus 20% of first-year contract value on a sold deal, no cap. A right of refusal at intake replaces a cap. This is still a fixed cost, because the rate, 20%, is fixed and published, and it is never negotiated up or down, even though the dollar total scales with the deal.
Two phases, 4 sessions then 4 weeks of ride-alongs. $5,000 + 20% of first-year contract value on a sold deal.
Not certain this is the room you need? Try Readiness first →Job 6
"We've outgrown how we work."
The org level.
The Transition
Lead your org through what it outgrew.
Change management at the org level. Named triggers: creating a PLG program, adding enterprise to an existing PLG motion, post-first-funding-round growth and hiring, 0-to-1, scrappy-to-startup, startup-to-scale-up.
① Understand it. Everything you need to understand what your org outgrew, and why now.
② Models and methods. The models and methods to lead the change yourself.
③ The routes not taken. The other ways through: reorg, hire, restructure, wait, and why they aren't taken, shouldn't be taken, or can't be taken yet, including the ones that only become right after this transition lands.
Delivered as
- A Diagnosis: where the system breaks, why, and what fails next if nothing changes.
- A Transition Map: the sequence, with owners, milestones, and decision points.
- A Handoff Package: the team's own copy of everything needed to run it, in their hands, under their own authority.
- The Landing (30/60/90 day check-ins, checking whether the map is being followed).
Three weeks, 8 sessions, ~16hrs (week one carries four half-day, 3-hour sessions). $10,000.
Not sure you're ready to commit? Try Readiness first →Job 7
"I'm doing this alone and it's eating me."
The founder condition.
This is what Results Calls and the continuity offer are for.
Job 8
"Something's off and I can't tell if it's us or them."
In-flight, already underway.
This is Recovery.
Not sure which one is yours?
Then it is a fit question, and fit does not get settled by a page. Bring the live thing to a call and we will find where it belongs, or find out that it belongs somewhere that is not me. I will tell you that too.
You were driving the whole time. I just know the route.