Worksheet
The Audience Question Worksheet
The universal diagnostic opener, plus a scoring guide that ranks who you sell to by stickiness, not by size
When you don't know where to start, start with who. Not "what does it do" (who is it for). Every strategy question, every positioning question, every conversion problem traces back to whether you've answered that one cleanly. Most founders think they have. Most haven't, not specifically enough to act on. This worksheet is the fastest way to find out.
What's inside:
- The Audience Question: the single prompt that opens every diagnostic session (“Who do you feel your audience is?”, and why “feel” is deliberate)
- The stickiness scoring grid: rank your candidate audiences not by size, but by Time to Convert × Long-Term Stickiness (the two things that actually tell you whether an audience is worth chasing)
- The four wrong answers: the patterns that surface when a founder hasn't done this honestly yet, and how to steer back
- A blank scoring table to fill in for up to five audience candidates
- A one-line prompt for each: what to look for in the conversation that tells you whether the stickiness score is real
Who it's for:Founders and operators who are choosing between audiences, repositioning an existing product, or trying to work out why traction is strong with one segment and thin with the next.
Who it's not for:Teams with a locked, validated ideal customer who just need better messaging. (If you know who you sell to cold, this worksheet is a six-figure flashback... satisfying, but nothing you don't already own.)
Format: PDF + fillable Google Doc template, in your account the moment you buy.
Price: TBD