Situation three
I built this for myself. I'm learning it's a product, and I have to make it a business.
You are good at the part that made it exist. You are now standing in front of the part that makes it survive, and it is asking you to be a person you have never been.
In your words
Is this you?
“I'm not a salesperson and I honestly didn't sell anything meaningful in my life.”
“I'm not a marketer, so I can't really tell what needs to be done.”
“I made the classic technical founder mistake, I built first, marketed never.”
“I build developer tools. I know how developers think because I am one. That turned out to be the problem.”
“$9 felt too cheap. $19 felt too bold. I changed it five times in a week.”
“I'm uncomfortable asking for money, not because I think it's wrong, and not because anyone has ever pushed back.”
The diagnosis
What's usually going on
Three things, and only one of them is about the market.
- You built for yourself and it worked. Which means your intuition about the buyer is a sample of one, and it has been right often enough that you trust it in the place where it is now wrong.
- Selling feels like lying. Not metaphorically, you have looked at your own landing page and been unable to write the sentence claiming it is good. That is not a skills gap. It is a permission gap.
- The price is standing in for the question. Changing it five times in a week is not indecision about the number. It is unresolved doubt about whether the thing is worth money, expressed in the only variable you control.
None of that is fixed by a persona document. It is fixed by having someone competent stand next to you while you do it badly a few times, and by having a process that does not require you to become an extrovert.
Scope
What this is not
- Not me selling for you. You will make the calls. That is the point, a motion you cannot run is not a motion.
- Not a personality transplant. The process is built for the person you are, including the parts that hate this.
- Not an agency retainer with a strategy phase attached.
How to buy it
Two ways in
lead option
Rapid Result: ‘Everyone's encouraging, nobody's bought’
$1,0003–8 hours
What happens
One of the nine named Rapid Results, and the one this situation lands on most. Research, investigate, report, review live, name the next move.
It answers one question: is the silence distribution, positioning, or fit? You cannot afford to guess and you cannot afford a month to find out.
The price
A ceiling. Credits in full against Go-To-Market Results if you go on.
full engagement
Go-To-Market Results
$7,5004 weeks · 8 sessions · 15.5 hours in the room
What happens
Week 1
Two long blocks
Who it is actually for, what it replaces, and the sentence you can say without flinching.
Week 2
The channels
Where those people already are. Two, chosen and committed, not seven, ranked.
Week 3
The motion
The repeatable version. Written down so a person who is not you can run it.
Week 4
You run it
You do it. I watch. We fix it while it's live.
What I need from you
The real revenue numbers, the list of everyone who ever said yes, and one hour where you say out loud the thing you are embarrassed about.
What you get
What you get, every time, in three parts:
- Everything you need to understand it.
- The models and the methods to see it through without me.
- The other routes, and why they aren't taken, shouldn't be taken, or can't be taken yet.
The Landing
The Landing. Thirty days after we finish, we talk for an hour. At sixty days, thirty minutes. At ninety, thirty minutes. Three dates, booked before we start, inside the price. Then it is over.
This is the landing, not the residency. It exists because the month after an engagement ends is when the thing either takes or doesn't, and that is the worst possible moment for me to be unreachable and the worst possible moment to be selling you something.
The price
Half at signature, half on delivery. Front-loaded: week one carries the three-hour blocks.
If you're not sure
Readiness, $1,000, credits in. Do, or Do not do, because….
Peter on this page
(coming)
On camera
“If you built the thing and cannot sell it, that is not a personality flaw. It is the most common shape I see. Watch your own price change five times in a week and you will know exactly what I mean.”
Start with a call.
Up to ninety minutes on one real problem, and you set the length. If it was worth something, pay what it was worth. If it was not, we shake hands and you owe me nothing.