The calls, and what they're for
Results Calls.
Some people call it Founder Therapy. The name is a little cheeky. The calls are not.
Nine calls out of ten, what a founder needs first isn't a framework. It's a person who listens to the actual situation, asks the questions nobody inside the company can ask, and tells the truth about what they hear. That's the work.
One of the things that bothers me most about discovery calls is that the vendor never comes knowledgeable. No effort. That's why I don't do discovery.
No qualification questionnaire. Four lines about you and your objective, so I arrive researched instead of asking you to explain yourself for twenty minutes. Who you are, your org, your product, what you are trying to make happen. Then I show up prepared, not discovering.
Peter on this page
(coming)
How buying works
One call, and it's the same call whoever you are.
There is no qualifying tier that decides which version of me you get, and no intake that sorts you before we speak. One call, no discovery call in front of it.
Here is the mechanic, and it is not a marketing flourish. An invoice always issues. It arrives with the number blank. You write in what the call was worth to you.
Zero is a real answer. Not a test, not a door that closes behind you, not something I remember about you later. If the call didn't earn a number, it didn't earn a number, and I would rather know that than collect on it.
Twelve weeks, when one call isn't the shape of the problem.
Some things don't resolve in an hour, and pretending otherwise is how people end up on retainer forever. So there's a block: twelve weeks, a frequency you choose, bought up front. Nothing rolls. Nothing renews by default. It ends when it says it ends.
The price for a block is set together before anything starts, because a block has no fixed shape and I am not going to publish a number that only holds for one version of it. Bring it up on your first call.
Both run the same three questions: what are you looking for (the long-term ask), what do you need (the short-term read), what can we do (the immediate action). You leave every call with all three answered.
What people bring
The deal on the table
A live deal you can't afford to blow, worked in the specifics: the buyer, the timeline, the conversation you have to have next.
The honest read
Where is the money not showing up, and why. The diagnosis before any prescription, from someone with no incentive to find a bigger problem than you have.
How you sell
The model itself: founder-led, sales-led, self-serve, some mix. Most founders were handed one answer. We work out yours.
The hard call you're carrying alone
A turning point, a partner conversation, a pivot, a hire. Somebody honest to think it through with, who tells you the truth and lets you decide.
When a call surfaces something bigger than a call can fix, there are packaged engagements each with one defined result, one published price, and an end date. And if what you need isn't something I do, I'll tell you that too.
This is one of the most impressive calls I have been on. You are sitting here unafraid to challenge a way of thinking, and I am starting to see things through a different lens.
It's a joy to work with someone who quickly determines your level of urgency, and supports it in the appropriate way. He's always aware of the latest developments, and what path we should take to get where we need to be. Highly recommend.